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SPEEDWELL announces signing a new partnership with ROVERE MOBILI, for its residential projects, THE IVY and RECORD PARK. The purpose of this collaboration is to provide customized offers for furniture products to current and future homeowners in the two residential ensembles.


SPEEDWELL, the developer behind THE IVY, located in northern Bucharest, and RECORD PARK in Cluj-Napoca, is adding an extra benefit for the apartment buyers in these two projects. By signing a partnership with one of the biggest premium furniture suppliers in Romania, ROVERE MOBILI, SPEEDWELL will add another quality-oriented component, by making available to its clients high-end furniture pieces made of superior materials, customizable and easily adaptable to any kind of space.

THE IVY is a residential ensemble located on Jandarmeriei Street, in northern Bucharest, close to the Baneasa forest, and will include a total of 800 apartments comprised in 10 buildings with a P + 6 height regime. THE IVY’s clients can choose from a wide variety of unit types, from studios to 2, 3 and 4-room apartments and penthouses, all with access to many facilities designed for modern living, such as a restaurant, kindergarten, fitness centre with pool, and shop.

The construction works for Phase 1, comprising of 2 buildings and 228 apartments, have started at the end of last year and the first building will be delivered in June 2022. Currently, 57% of the available stock of apartments has been sold.

RECORD PARK is a mixed-use project developed by Speedwell in Cluj-Napoca, close to the city center. The construction works have been completed and the residential component of the ensemble adds to Cluj’s real estate market 236 apartments, out of which 98% have been already sold, being presently delivered to the future residents.

“We are happy to announce signing a new partnership with ROVERE MOBILI. Quality is a main theme in all SPEEDWELL projects. As a result, we choose to build partnerships with companies that are advocates for quality. This strategy can only have positive consequences, especially for our clients. Thanks to the partnership between SPEEDWELL and ROVERE MOBILI, our residents will benefit from high-end design furniture at preferential prices meant to perfect the apartments’ interiors. Just like our projects, ROVERE creates customizable pieces, adequate for any kind of personality.” states Didier Balcaen, CEO and CO-Founder at SPEEDWELL.

ROVERE MOBILI is one of the largest luxury furniture suppliers on the Romanian market. With more than 20 years of experience, the brand is an advocate for high-quality design, the newest interior design trends, as well as innovation. The company has a large network of ROVERE MOBILI showrooms in the most important cities such as Bucharest, Brasov, Cluj-Napoca, Constanta, Craiova, Iasi, Pitesti, Sibiu, Targu-Mures, Timisoara, as well as VENETA CUCINE in Bucharest and Timisoara, together with the online shop

For ROVERE MOBILI, the partnership with SPEEDWELL, for THE IVY in Bucharest and RECORD PARK in Cluj-Napoca residential compounds, represents a natural continuation in the development of our residential business segment. Our company offers consulting, support, and extra benefits for furnishing the apartments of those who make the purchase in the two residential projects. The most important for us is to stay connected to our customers, both potential and existing ones, and to offer them in addition to the quality and premium design that characterize us, constant innovation on all levels. Also, ROVERE MOBILI furniture is completely customizable and adaptable to any type of space, so that whether we are talking about a studio or a penthouse, customers can enjoy the same comfort and quality of our services and products.” – Ionela Bercu, Managing Director ROVERE MOBILI.


SPEEDWELL has a large portfolio of developments in Romania that includes RECORD PARK in Cluj-Napoca, THE IVY, TRIAMA Residence and MIRO in Bucharest, PALTIM in Timisoara, and RIVERSIDE CITY in Ramnicu-Valcea.

For further information, please contact:

Octavian Matache, Commercial Manager at Speedwell

+40 (0) 747 494 217

[email protected]

ESG Report 2022